Thursday, June 21, 2007

To Market, To Market, To Buy Cool Kids' Clothes


Last week was market time, which is when stores get a peek into what's going to be happening six months into the future. It's our own crystal ball! It is a little weird, I have to admit, knowing what kids are going to be wearing in January '08 when summer vacation has just started...

After the market, Caletha Crawford, the executive editor of Earnshaw's magazine, asked me if I noticed any trends shaping up.

One certain thing we'll be seeing lots of this holiday season and into spring is metallic knits.


No, no, no.

Not like that.

These knits are more subtle, with the sheen woven right in, and they're used mostly for tops, not droopy sheath-style boogie woogie dresses (hey, it was 1968).

And what's up with that hairstyle? I really hope that's a wig, 'cause not even the year excuses that head creature.

Trend #2 is more of an anti-trend. You know all of the cra-za-zy stitching, rhinestones, and bedazzling you've seen on T-shirts and jeans' pockets the last couple years? Expect it to get toned down--way toned down--in the next six months or so.

And there's one great thing about dressing a kid: They'll always outgrow a style before it's totally over.

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