Walmart Launches GeoGirl Natural Cosmetics

A cosmetic revolution for the tweens of America better known as Generation Z. WalMart is launching a new line of natural cosmetics geared towards today's environmentally compassionate new generation (8 to 12 yrs) called GeoGirl. This line will be replacing Mary Kate & Ashley Olsen Cosmetics sold at Walmart which have dropped in sales and tween interest over the years. This bold move from Walmart is no laughing matter  as tweens hold an estimated shopping power of 2 billion dollars! The formula in these products promise to be free of parabens, phthalates, sulfates, synthetic colors, fragrances and other harsh ingredients.Natural ingredients like white willow bark, chamomile, lavender, which are all dermatologist and ophthalmologist tested are used as alternates. The packaging itself are also made from recycled materials and designed to ergonomically fit smaller hands. The color formula also promises to be bright, mistake proof and easy to apply. The make up will go on sheer and see through to enhance natural beauty with natural ingredients. The 69 SKU Collection (there are 69 products in this line) which includes make up for the face, eyes, lips, cheeks, skin and body care will have cute names with word play on tweens favorite past time- texting! For example:  lip balm is called J4G (Just 4 Grins), cleanser is called T2G (Time to Go) and QTPi (Cutie Pie) Mineral Blush. Prices range from the $3.99 iCU (I See You) Liquid2Powder Shadow to the $5.99 TiSC (This Is So Cool) Body Mist. In addition the company will also donate a part of the net profits to a charity chosen by the young consumers. The upcoming GeoGirl website will also include how to videos for girls. This is a huge step for Walmart as I believe in the past some products sold have been manufactured with companies that do animal testing. There is no information in regards to this but it seems as if it's not an animal tested line and I'm going to look for further news regarding this but so far so good. If anyone knows for certain whether this collection is or is not cruelty free please contact me,I would be interested to know. Hey this might be for tweens but if it's natural ingredients, affordable and way too cute I'm gonna grab be a bunch of stuff from the line! You non tween chicks excited about this? Stay beautiful! XOXO
Availability:Select Walmart & Geogirl March suggested retail $3.98- $5.98

(source of launch date,pricing and product info from WWD and Happi)